Since Fila Korea purchased the global Fila brand in 2007, the brand has worked on strategically embracing the return of trends which helped it make its name across the sector originally, including 90s fashion making several comebacks. Privacy and cookies policy In ranking apparel brands by their value, Brand Finance found Nike to be the world’s most valuable, The Fashion Law reports.This marks Nike’s seventh year at the top of the list, with the sportswear brand looming over other high-brow labels like … The total value of the world’s top 50 most valuable apparel brands has declined by 8%, decreasing from US$ 301.9 billion in 2020 to US$276.4 billion in 2021. Bosideng announced a new clothing line launched with Jean Paul Gaultier, the former creative director of French luxury fashion house Hermès (down 2% to US$11.7 billion), which is being sold in stores and online on Chinese e-commerce giant Tmall’s platform. On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall. Ralph Lauren A luxury lifestyle brand like no other, Polo Ralph Lauren tops the men’s fashion brand charts (especially […] The unaided awareness scores show that luxury brand building is a marathon and not a sprint. Gucci and Prada have experienced the most significant growth. Levi’s is sector’s fastest growing, brand value up impressive 38%. For more information see our In contrast, Valentino and Gap fastest falling, both brands down 39%. All rights Our reports provide a complete breakdown of the assumptions, data China’s. Featuring high-tech performance fabrics with high-fashion details (from mesh backs to cut-out tops and more), Alala’s sophisticated pieces can be worn anywhere from dinner to a party, or even work. Nike continues to dominate as the world's most valuable apparel brand, with a brand value of US$32.4billion. Effortlessly cool and contemporary. Nike has retained the title of the world’s most apparel brand for the 7th consecutive year, despite recording a 13% brand value drop to US$30.4 billion. . Nike and TJ Maxx are among the companies dominating America's clothing retail landscape. Alongside revenue forecasts, brand strength is a crucial driver of brand value. Zara … triple digit e-commerce growth and a strong rebound across the Chinese market. All rights All brand values are correct as at 1st January 2021. The apparel ranking is divided into sub sectors: luxury; sportswear; fast fashion; watches, accessories & jewellery; high street designer; underwear; and footwear. However, this brand’s roots stretch much further back than that. The brand has been facing continued backlash for the lack of diversity in its marketing and in model line-up, an issue that has only been exacerbated as Gen Z consumers, is the fastest growing brand in this year’s, following an impressive 68% brand value increase to US$2.7 billion. But not the world’s strongest. We use cookies to ensure that we give you the best experience on our website. Dolce & Gabbana is the only brand in the top 20 for luxury awareness that was founded after the 1970s. Nike Does it Again Claiming Title of World’s Most Valuable Apparel Brand for 7th Consecutive Year. Global and widespread economic disruption caused a sharp decrease in demand and lockdown-induced store closures forced brands to digitalise quickly or face dire consequences to sales and profits. reserved. Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year. Many challenger brands have built name recognition but failed to displace the more established, mostly European firms as bywords for luxury. Ralph Lauren stands at the forefront of fashion, being a global leader in design and marketing since the fashion house was invented in 1967, while Ralph himself, is an icon in the industry. 3. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads, including interest-based ads. exclusivity, with the brand’s new releases known for setting the standard across the watch sector. According to these criteria, is once again the strongest apparel brand in the world, with a Brand Strength Index (BSI) score of 89.6 out of 100 and a corresponding, Synonymous with timeless class and luxury, Rolex, renowned for its world-leading quality and. Despite the total brand value of the world’s top 50 most valuable apparel brand declining 8% year-on-year, we have witnessed remarkable agility and innovation across the sector, which will no doubt stand brands in good stead in the coming year.”, has retained the title of the world’s most apparel brand for the 7, consecutive year, despite recording a 13% brand value drop to US$30.4 billion. Synonymous with timeless class and luxury, Rolex is renowned for its world-leading quality and exclusivity, with the brand’s new releases known for setting the standard across the watch sector. The brand, which operates in 70 countries through licensing deals, celebrated strong sales growth towards the end of last year, particularly within the Chinese market. Online shopping from a great selection at Clothing Store. Fila is the fastest growing brand in this year’s Brand Finance Apparel 50 ranking following an impressive 68% brand value increase to US$2.7 billion. Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment. Asia Pacific due to the pandemic. The brand, which operates in 70 countries through licensing deals, celebrated strong sales growth towards the end of last year, particularly within the Chinese market. During the 1990s, Jun Takahashi’s renegade streetwear brand was a big part of the ultra-cool Ura-Harajuku scene in Tokyo and was one of the first labels to really make the crossover between streetwear and what might be considered “proper” fashion. Most valuable clothing brands worldwide in 2020 Published by M. Shahbandeh, Nov 23, 2020 The statistic shows the brand value of the leading apparel brands worldwide as of 2020. In contrast, underwear brands have suffered the most significantly this year, with the two brands featured in the ranking losing an average of 19% of brand value. New entrants Timberland and Bosideng are the second and third fastest growing brands, up 47% and 39% respectively. Industry: Electronics, information technology.Products: Personal computers and tablets, mobile phones, audio players…Apple is the most valuable brand in the world. sources and calculations used to arrive at your brand’s value. are the second and third fastest growing brands, up 47% and 39% respectively. 1. Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment. Alongside revenue forecasts, brand strength is a crucial driver of brand value. According to these criteria Rolex (down 2% to US$7.9 billion) is the world’s strongest apparel brand with a Brand Strength Index (BSI) score of 89.8 out of 100 and a corresponding elite AAA+ brand strength rating. China’s Bosideng has entered the ranking in 50th position, with a brand value of US$1.5 billion. increase in demand in Europe, as well has higher global digital sales. have performed particularly well this year, recording a 47% and 8% brand value increase, saw a modest uplift in sales last year, due to. The brand saw an impressive untick in online sales, however, which almost doubled in Europe, the Middle East and Africa. In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. Despite the challenges of the last year, the market for luxury watches has shown remarkable resilience to the pandemic turmoil, with demand remaining stable, demonstrated by Rolex’s website traffic experiencing a surge over the previous year. It is believed that Prada and Gucci experienced such high growth in brand value due to an increase in Asian customers, at home and abroad. Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands. In line with sector trends, Coach’s sales and profits have taken a hit over the previous year. Coach has continued to embrace its strategy of celebrity-endorsed partnerships and collections, the latest of which, saw the appointment of superstar Jennifer Lopez as the global face of the brand. With great growth and potential, brands like Prada, Gucci and Hermes may one day overtake the market. innovation – has continued to make leaps and bounds with new technology in its products, most significantly the controversial Nike, , a shoe that has dominated the international athletics arena in recent years, with athletes wearing them claiming 31 of the 36 podium positions in the six world marathon majors in 2019. Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year. sources and calculations used to arrive at your brand’s value. The largest clothing manufacturers in the world are Inditex Zara, Fast Retailing (Uniqlo), Hennes & Mauritz (H&M), and many more covered by BizVibe on this list and a complete breakdown of the top clothing retailers in the world and the clothing retail industry as a whole. reserved. . and reach the number one spot. Despite strong consumer warmth towards the brand, … The brand still maintains a considerable lead over second. Interestingly, luxury brands make up 7 of the top 10 strongest brands, including Cartier (#5), Louis Vuitton (#6), and Hermes (#8). Despite the total brand value of the world’s top 50 most valuable apparel brand declining 8% year-on-year, on the whole we have witnessed remarkable agility and innovation across the sector, which will no doubt stand brands in good stead in the coming year.”. Nike – a brand eminent in innovation – has continued to make leaps and bounds with new technology in its products, most significantly the controversial Nike Vaporflys, a shoe that has dominated the international athletics arena in recent years, with athletes wearing them claiming 31 of the 36 podium positions in the six world marathon majors in 2019. Victoria’s Secret (brand value down 22% to US$4.2 billion) is the third fastest falling brand in the ranking. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH. Despite the challenges of the last year, the market for luxury watches has shown remarkable resilience to the pandemic turmoil, with demand remaining stable, demonstrated by Rolex’s website traffic experiencing a surge over the previous year. With the shoe surviving a ban for the now-postponed Tokyo Olympics, Nike can once again showcase itself as a brand that has helped to change the face of world athletics and sport. Zara and Adidas move up the ranks as H&M's brand value decrease puishes it down to 4th place. “2020 was undoubtedly a tough year for the apparel sector. Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating. Of these sub sectors footwear is the only one to record an increase in brand value year-on-year, posting a 9% increase in brand value on average. Nike retains its title of world’s most valuable apparel brand, brand value up 7%. , with a brand value of US$15.6 billion, down 12% from 2020. In a time when customers look for experiences and emotional connection, Nike’s offering comes with unambiguous messages and values that people can rally behind. British fashion brand Burberry is the 19th most loved brand in Europe, according to the report. The annual report on the world's most valuable and strongest apparel brands. While luxury analysts were wary of … The most popular luxury brand in the UK according to YouGov Ratings. Nike-owned Converse saw a modest uplift in sales last year, due to an increase in demand in Europe, as well has higher global digital sales. This list of the top fashion companies in America uses … For more information see our Which men’s fashion brands are the most popular in the world of style today? Nike Does it Again Claiming Title of World’s Most Valuable Apparel Brand for 7, Total value of world’s top 50 most valuable apparel brands has declined by 8%, Nike named world’s most valuable apparel brand for 7, d is only apparel sub sector to record brand value growth this year, up 9% on, Coach is sector’s fastest falling brand, brand value down 31%, Rolex is world’s strongest apparel brand, Brand Strength Index (BSI) score 89.6 out of, The total value of the world’s top 50 most valuable apparel brands has declined by 8%. The brand still maintains a considerable lead over second-ranked Gucci, with a brand value of US$15.6 billion, down 12% from 2020. We use cookies to ensure that we give you the best experience on our website. Rolex managed to obtain the post of the elite AAA+ brand rating from Brand Finance scoring a brand strength index (BSI) score of 90.0 out of 100 marking the strongest position in the industry. With the shoe surviving a ban for the now-postponed Tokyo Olympics, Nike can once again showcase its, that has helped to change the face of world athletics, The apparel ranking is divided into sub sectors: luxury. position, with a brand value of US$1.5 billion. Alala. In addition to measuring overall brand value, Brand Finance also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. The brand saw an impressive untick in online sales, however, which almost doubled in Europe, the Middle East and Africa. Check out the complete lists and head over to the Brand Finance site for more info. Richard Haigh, Managing Director, Brand Finance, commented: “2020 was undoubtedly a tough year for the apparel sector. Alala is a super trendy New York City-inspired luxury activewear brand. Privacy and cookies policy There we see Rolex take the first place spot as the worlds strongest brand, which may come as a surprise to some, followed by Nike, Prada, Gucci, and Zara. Coach’s parent company, Tapestry, has however cited that forecasts across its brands are looking more positive than anticipated thanks to triple digit e-commerce growth and a strong rebound across the Chinese market. New entrants Timberland and Converse have performed particularly well this year, recording a 47% and 8% brand value increase, respectively. Nike’s sales took a hit last year as the brand was forced to shut, its stores across North America, EMEA and. Today the company logo is probably recognized by very many people because Apple became truly the most successful and powerful brand Its value is estimated at $182,8 billion by rating agencies experts.The company was established on 1 April 1976 by Steve Wozniak, Ro… In contrast, underwear brands have suffered the most significantly this year, with the two brands featur. announced a new clothing line launched with Jean Paul Gaultier, the former creative director, being sold in stores and online on Chinese e-commerce giant, has recorded the biggest drop in brand value this year, falling 31% to US$4.7 billion. In contrast, Coach has recorded the biggest drop in brand value this year, falling 31% to US$4.7 billion. Since Fila Korea purchased the global Fila brand in 2007, the brand has worked on strategically embracing the return of trends which helped it make i. , including 90s fashion making several comebacks. in the ranking losing an average of 19% of brand value. apparel brand, with a brand value of US$32.4billion + Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place + Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year + Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating Global and widespread economic disruption caused a sharp decrease in demand and lockdown-induced store closures forced brands to digitalise quickly or face dire consequences to sales and profits. Armani has become one of the strongest luxury fashion brand in the world, and there are many sub-brands under the umbrella brand of Giorgio Armani like Emporio Armani, Armani Jeans, Armani Exchange, Armani Collezioni and Casa to cater the specific needs of different market segments. Nike’s sales took a hit last year as the brand was forced to shut the majority of its stores across North America, EMEA and, Asia Pacific due to the pandemic. With a commitment to excellent design, tailoring and manufacturing, these leading menswear brands will give you a fashion fix for life. © 2021 Brand Finance. Rolex retains crown as world’s strongest apparel brand, Brand Strength Index (BSI) score 89.8 out of … (brand value down 22% to US$4.2 billion) is the third fastest falling brand in the ranking. According to these criteria, Rolex (up 1% to US$7.9 billion) is once again the strongest apparel brand in the world, with a Brand Strength Index (BSI) score of 89.6 out of 100 and a corresponding elite AAA+ brand strength rating. In line with sector trends, Coach’s sales and profits have taken a hit over the previous year, has however cited that forecasts across its brands are looking more positive than anticipated. Popularity is based on millions of responses from the British public and YouGov's innovative survey methodology. © 2021 Brand Finance. accessories & jewellery; high street designer; underwear; and footwear. Of these sub sectors footwear is the only one to record an increase in brand value year-on-year, posting a 9% increase in brand value on average. The brand has been facing continued backlash for the lack of diversity in its marketing and in model line-up, an issue that has only been exacerbated as Gen Z consumers, in particular, are redefining the social norms around body image. The brand provides apparel, accessories, and fragrance for men, women and children, and is super stylish. Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating. Alongside revenue forecasts, brand strength is a crucial driver of brand value. Our reports provide a complete breakdown of the assumptions, data Coach has continued to embrace its strategy of celebrity-endorsed partnerships and collections, the latest of which, saw the appointment of superstar Jennifer Lopez as the global face of the brand. Footwear brands stamp authority and record growth. 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