The 30-day consumption data show more of the same. I believe your infographic is visually incorrect. In 2018, the percent white dropped to 85.5%, with non-white increasing slightly to 14.5%. The beer industry has continued to lose market shares to wine and spirits since 2005. 4. There are currently more than 2,700 craft breweries in the United States alone. America’s Love Affair With Craft Beer; America’s Love Affair With Craft Beer. Next, let’s look at gender. If the markets that are above 1/3 but below 1/2 got to 50-50, that’s another 540,000 every 30 days. Someone who drinks it weekly? Not a member? There is clearly work to be done in marketing the amazing beers and brands of small and independent brewers to different communities across the U.S. The top reason why craft beer drinkers prefer them is because of better flavors and higher alcohol content levels. In the 2015 Harris poll data, non-Hispanic whites were 86.3% of craft drinkers, with 13.7% coming from other races/ethnicities. 5. Not surprisingly, beer quality was their number one priority. Though we did not want to approach our laddering interviews with predefined - In Beverage Marketing Corporation's U.S. Beer Guide 2017, we gain a deeper understanding of who is the modern beer consumer. The U.S. 21+ population has been going up by ~2.5M legal drinking age adults in recent years, so that means craft is getting a slightly bigger bump than that every year (since the category gets ~40% of those new 2.5M + 1-2% more of the total ~240M drinkers). Craft brewers provide over 100,000 jobs in the United States alone. As craft beer has grown, the total population of craft drinkers has certainly grown too, but has it diversified? That’s why you see more flavors of soda available and that’s why craft beers are showing a strong market share in many communities. Based on beer shipment data and U.S. Census population statistics, U.S. consumers 21 years and older consumed 25.9 gallons of beer and cider per person during 2019. 2. Finally, any time you are working with demographic data, particularly on race/ethnicity, it is worth remembering that many of the categories we use are constructs – perhaps useful ones – but other than age, demographic categories aren’t always clean and often rely on self-identification data. Compared to two years ago, virtually half of the under-30 year olds we surveyed had increased their consumption of craft beer. Please consider upgrading! 5. Gen X and Gen Y, which are known as traditional beer drinkers, have also grown interested in craft beer fueling its popularity among the age group. 84% of craft beer consumers prefer to choose what they drink based on what season it happens to be. ( Fact.MR ) Approximately 26 million barrels were produced in 2018, while the number of operating brewers zoomed past 7,000 the same year. Scarborough (another division of Nielsen) estimated that in 2017, 7.3% of 21+ adults had been a craft drinker in the last month. 4. 1. Section III. Those aged 21-35 are more likely to show a specific preference for a single craft beer over those aged 36-47. Most craft beer sales occur at either a liquor store or a package store rather than a big box discount retailer or a grocery store. 1. What Craft Beer Drinkers Look for in Their Drink. I’ll highlight some of these variations as we get deeper into the analysis, but I want to be clear up front that there isn’t a single correct lens to examine these questions. This was followed by more than 60% of respondents who said style (stout, IPA, etc.). [MEMBERS ONLY: Access full data by all 77 markets]. If that data is correct, craft is now onboarding men and women into the category at roughly their percentages in the population. More young adults are drinking craft beer. In 2015, 86 percent of craft beer drinkers were white, according to a Harris Poll cited by the Brewers Association. Let’s start really broadly. Although the data show a growth in minority craft drinkers in absolute terms, the changes over time show less movement in percentage terms. On average craft beer drinkers weekly spent USD 44.4, majorly between the age group of 30-39 years. The vast majority of craft breweries in the United States are in California, Oregon, and Washington State. Tom Hall April 28, 2018. She served as editor-in-chief of CraftBeer.com from spring 2016 to spring 2020, bringing you stories about the people who are the heartbeat behind U.S. craft … Home » Statistics » 24 Craft Beer Drinker Demographics. It’s not quite 50/50, and it will take decades of the same pattern to get closer to parity, but it’s a start. That makes targeting this niche group in every demographic and important aspect of virtually any business. With craft beers often taking major awards and creating dedicated customers who are willing to pay a little more for a handcrafted product, knowing the demographics of those who drink this product will help you identify new potential markets. The Demographics of Beer Even though its growth has been relatively flat in recent years, beer represents the largest segment of the beverage alcohol industry. What are the demographics of craft lovers and how have those changed in recent years? Five out of the Top 10 fastest growing beer brands are craft beers. Join the Brewers Association for access to hundreds of resources and tools to help your business thrive. 3. 7. 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