The shoes worn by the cultists were part of a bland budget line produced by Nike called Decades. Brands are keen on referencing cultural moments that their sneakers were a part of. Those same sneakers would be worn by each member during the group's mass suicide at the month's end. The name of the cult is "Heaven's Gate," which also has a Web site on the Internet. As the years progress, the increasingly rare shoes have gone up in resell price. They wore running shoes and matching uniforms with “Heaven’s Gate Away Team” patches. According to Applewhite's writings, the two met in a hospital where she worked while he was visiting a sick friend there. I reached out to the Kings, the surviving members of the Heaven's Gate cult, to see if they had any concerns or thoughts about the fact that a sneaker fandom has developed from the deaths of their friends. Horror: All 39 members of the Heaven's Gate cult who committed suicide were wearing the same shoes and outfit. Twenty years later, the beliefs of the Heaven’s Gate cult members do seem absurdly ridiculous to most of us, grounded as they were in the New Age science fiction pop-culture. The Nike Decade in its black and white colorway is one of those shoes, and is tied to a particularly morbid moment in American history. Anyway, do see Heaven's Gate. It was March 1997 and 39 cult members ritually ended their lives in waves. Applewhite was born in 1931 in Texas and by most accounts had a relatively normal life. Autopsies revealed four people also took the painkiller hydrocodone. Twenty years ago, on March 24 and 25, 1997, 39 members of the Heaven's Gate cult went to a rented house in an upscale San Diego suburb and took their own lives in an attempt to board a UFO they believed to be trailing the passing Hale-Bopp comet. "They were also to able to get a good deal on them. It had nothing to do with Nike.". Heaven's Gate is a BIG picture, with big vistas and crowds of hundreds, all of which Cimino handles with great skill and panache. The shoes worn by … Final Warning for Possible Survivors. After being fired from the University of St. Thomas in Houston, Texas over an alleged relationship with one of his male students, he met Bonnie Nettles, a 44-year-old married nurse with an interest in theosophyand biblical prophecy, in March 1972. Before we dive into the mass suicide that shocked the world, … It has been rumored th… But there's no doubt that part of the brand's avoidance of a retro has to do with the dark and tragic events that earned the shoe infamy. Speaking with Ad Week in 1997, company spokesperson Jim Small said, "The Heaven's Gate incident was a tragedy. Despite the baggage attached to them, Jankun says he never felt any sense of morbidity about buying, selling, or wearing the shoes. During a three-day period of late March 1997, 39 members of the Heaven’s Gate cult took their own lives inside a Southern California mansion they had been renting. SOLECOLLECTOR participates in various affiliate marketing programs, which means SOLECOLLECTOR gets paid commissions on purchases made through our links to retailer sites. The Nike Decade in its black and white colorway is one of those shoes, and is tied to a particularly morbid moment in American history. Lemon says that nobody off the street has yet noticed that he's sporting the exact pair worn during the cult members' mass suicide as he believes that "most people outside of vintage Nike collectors would not be able to make that connection." Many of the Heaven’s Gate adherents who were found dead in a Rancho Santa Fe mansion March 26, 1997, had been with the group for most of their adult lives. Heavens Gate Away Team Iron On Patch 3.5 Inch, Heaven’s Gate Away Team, Heaven's Gate, Heaven’s Gate Away Team Tshirt RealPatchStore 4.5 out of 5 stars (44) From nondescript dad shoes to rare collectors item, all thanks to a mass suicide. "I think about it every time I pull them out," he said. Some of these come from movies: the Nike Cortez will always be associated with Forrest Gump and the Nike Air Command Force is the White Men Can't Jump sneaker. According to the belief … By signing up to the VICE newsletter you agree to receive electronic communications from VICE that may sometimes include advertisements or sponsored content. Unsurprisingly, the shoe has never been back since its original release. As a result, the "Heaven's Gate" Nike SB Dunks exist only in sample form–although a similarly colored "Un-Heaven's Gate" would release in 2009. Nike did come close to referencing the Heaven's Gate group again in 2008 with an actual sneaker release. Jankun told me he hadn't even heard of Heaven's Gate until he happened to catch a TV documentary about the cult. The footage showed dozens of Heaven's Gate member corpses, each covered by a purple sheet, with only the shoes peeking out from the bottom. Whether one is able to set aside their macabre history or not, the fact of the matter is that the Decades gained their monetary and novelty value because 39 corpses were found wearing them. Then, Nike SB rider Todd Jordan designed a pair of Nike SB Dunk Highs in a black/white/purple colorway as an homage to the uniforms of the cult members and the purple sheets they covered themselves with during the suicides. On March 26, 1997, police discovered the bodies of 39 men and women in a San Diego mansion. Two deceased members of the Heaven’s Gate cult in a police photo taken March 26, 1997. Those moments aren't always positive though. A pair of the original Decades is currently listed on eBay for the too on-the-nose asking price of $6,660, though Jankun says there's no way anyone should or will pay that much. While the Heaven’s Gate mass suicide was an absolute tragedy, a particular element of it became a cultural touchstone of the 1990s: those Nike shoes. UFOs and Extraterrestrials - Sorting the Good from the Bad. Actress 'Lily' responds to online body shaming They each had a $5 bill and 3 quarters in their pockets. Vintage-shoe collector David B, who goes by "Lemon" within the community, still owns a pair of Heaven's Gate Decades, after finding them for a $55 steal on eBay years back before the vintage-shoe craze was at its current levels. "We could care less," they replied. T he members of Heaven’s Gate killed themselves in groups over a period of three days: 15 people on March 24, another 15 on March 25, and the final nine on March 26. No Air Max on the bottom or neoprene Huarache material on top meant that it wasn't exactly a hallmark of Nike's innovative efforts at the time. The controversy surrounding the “Heaven’s Gate” Nike Dunk High SB has forced Nike to scrap the Dunk Highs which were scheduled to be this Fall. When Jordan explained his inspiration in an interview with The Shoe Game, Nike caught wind of his public explanation and canceled the release. Heaven's Gate is a 1980 American epic Western film written and directed by Michael Cimino, and starring Kris Kristofferson, Christopher Walken, Isabelle Huppert, Jeff Bridges, John Hurt, Sam Waterston, Brad Dourif, Joseph Cotten, Geoffrey Lewis, David Mansfield, Richard Masur, Terry O'Quinn, Mickey Rourke, Willem Dafoe and Nicholas Woodeson, the last two in their first film roles. Twenty years ago, on March 24 and 25, 1997, 39 members of the Heaven's Gate cult went to a rented house in an upscale San Diego suburb and took their own lives in an attempt to board a UFO they believed to be trailing the passing Hale-Bopp comet. One of the strangest aspects of the already bizarre cultural event was that the cultists' bodies were found decked out in matching black shirts and sweatpants, as well as fresh-from-the-box pairs of black-and-white sneakers. Heaven's Gate Was Founded In 1974. During the Johnson County War in 1890 Wyoming, a sheriff born into wealth does his best to protect immigrant farmers from rich cattle interests. "I love the silhouette of these, and they are such a clean pair.". Members of the Heaven’s Gate cult donned black outfits, new Nike sneakers, and purple shrouds on the day of their deaths. The earliest incarnation of Heaven’s Gate, as the cult would eventually come to be known, began in the 1970s under the leadership of Marshall Applewhite and Bonnie Nettles. That spot prompted Nike's only comment on record regarding the shoe. Per the ledgers, on March 1, 1997, two members purchased the sneakers in bulk for $548.45 from a store in North County, in the San Diego area. Inside lay the corpses of 39 people – all dressed in identical tracksuits and shoes – who had committed mass suicide, thanks to the teachings of the infamous Heaven's Gate cult. The site even has a contact email address listed, and those who run it will promptly answer questions about the group. The Heaven's Gate members, dressed in matching all … Originally a 1993 release by most accounts, the model didn't feature any of the signature tech of its era. "I didn't feel weird or any type of supernatural way," remarked Jankun. The Air Jordan 11 Low, for example, recently found some new notoriety for its part in the Aaron Hernandez murder trial. Saturday Night Live lampooned the Nike connection a few weeks after the event with the mock commercial below, which used the Beatles' "Revolution" just as Nike did with its ad of the same name in 1987. The footage showed dozens of Heaven's Gate member corpses, each covered by a purple sheet, with only the shoes peeking out from the bottom. Organized Religions Are Killers of Souls. Unfortunately, these pairs were all children's sizes, but Jankun was still able to turn a nice profit by selling the sets he'd purchased for $10 for around $150 each to collectors with smaller feet than his. Part of this probably has to do with the fact that the shoe is a pretty nondescript runner. The son of a Presbyterian minister and a former soldier, Marshall Applewhite began his foray into biblical prophecy in the early 1970s. Eventually, Jankun found a pair of the rare sneakers in a size that fit him, but as he is admittedly more addicted to the high of the hunt than the ownership of his quarry, he sold his last pair of Decades a decade ago at Sneakerness, an annual shoe convention held in Switzerland. Screen capture via YouTube channel History TV, After the tragic events unfolded, Nike did what you'd imagine any large corporation to do when confronted with such a brand-tarnishing PR event and discontinued the Decades line. But Heaven's Gate: The Cult of Cults ... Each member was dressed exactly the same, wearing all black and black Nike tennis shoes with a white swoosh. All 39 people were wearing the Decade sneakers that had been purchased just hours prior. I spoke with Tony Jankun, a vintage-clothing retailer who says he's been collecting and selling shoes since well before the "sneakerhead" label came into popularity, about his hunt for the iconic shoes. "I felt like I had a part of history.". These moments are often off-handedly referred to in retro campaigns in order to remind consumers of the shoes' history and importance. One of the most controversial Nike sneakers in history is the Nike Decade, a running sneaker that was worn by 39 members of the Heaven’s Gate cult for its earth-shattering mass-suicide in 1997. The shoes were worn by members of the Heaven's Gate cult during the group's mass suicide that took place from March 24-26, 1997. Nike did not respond to my request for a comment for this article. They used phenobarbital that they acquired in Mexico, in combination with alcohol. 14 states sue Biden WH over oil and gas leasing pause. Applewhite and Nettles were huge fans of … The relatively unknown Nike model was for many years assumed to be a Nike Cortez. Click the button below and wait for a message from our Facebook bot in Messenger! The cult leader Marshall Applewhite persuaded 38 followers to prepare for ritual suicide … These are mirror images. March 26, 2007, 2:58 AM ... and once members of Heaven's Gate … How and When Heaven's Gate, the Door to the Physical Kingdom Level Above Human, May Be Entered. Our editorial content is not influenced by any commissions we receive. When we asked about the sneakers, the response explained that the Nike Decade was a budget option that appealed to the group's leader. Though the brand is certainly not culpable for anything leading up to the suicides, by pulling the sneakers from the market, Nike turned the once innocuous shoes into highly prized collectors' items within the burgeoning sneaker collecting community. Grainy photos from the scene have been examined plenty by footwear enthusiasts online since, who eventually pegged it properly as the Nike Decade. Directed by Michael Cimino. To this day, its sole comment on the suicides was a 1997 statement to Adweek in which it referred to the deaths as a "tragedy," before adding that they "had nothing to do with Nike.". According to a Sole Collector article that spoke with Mark and Sarah King, former Heaven's Gate members who keep the cult's turn-of-the-millennium website operational to this day, Heaven's Gate founder Marshall Applewhite purchased the sneakers primarily because he liked their look and was "able to get a good deal" on them by buying in bulk. "They just said they were all black Nike's with a white swoosh and a white sole." 'Talladega Nights' child actor Houston Tumlin dies at 28. Bizarrely, the official website of Heaven's Gate is maintained to this day. "I wear these randomly throughout the year anytime I feel like wearing something older that I know won't fall apart," said Lemon. Heaven’s Gate cult members found dead Following an anonymous tip, police enter a mansion in Rancho Santa Fe, an exclusive suburb of San Diego, California , and discover 39 victims of … "They turned out to be a look that Do [bka Marshall Applewhite, the group's founder and leader] and the Class liked," the response read. Each had a $5 bill and three quarters in his or her pockets. Unlike Jankun, however, he can't help but reflect on his Decades' eerie backstory. But, sometimes these moments come from a newsworthy event wherein a pair of shoes builds a lasting connection for anyone preoccupied with footwear. It's one that the brands will never touch, but regardless, it has a spot in pop-culture sneaker history. By JUSTIN STURKEN and JOSEPH ANGIER. There are certain shoes that end up imprinted in our collective memory because of their presence in a pop culture moment. The eerie and unfortunate story of the Nike Decade is another of those moments. "They didn't say the name of the shoe," said Jankun. Last Chance To Evacuate Planet Earth (Before … Dick Joslyn, former member of the Heaven's Gate cult, displays his black Nike sneakers at a news conference on April 18, 1997 in San Diego. Each was draped in a purple cloth Dangerous: Marshall Applewhite, the … Heaven’s Gate was founded in 1975 by ... wearing brand new black-and-white Nike Decades athletic shoes, and armband patches reading ‘Heaven's Gate Away Team’. The name is in reference to the San Diego based religious cult which was led by Marshall Applewhite and Bonnie Nettles, the 39 group members ending up committing suicide wearing black t-shirts, sweat pants and brand new black and white Nike … Heaven's Gate Investigator Saw Dozens Dead With Their Shoes On. Ledgers bequeathed to those who run the Heaven's Gate website give the exact details of the transaction. Each cleaned up after the last until all 39 were dead inside a San Diego mansion. © 2021 Complex Media, Inc. All Rights Reserved. Those few details were enough to set him on the trail, and just a short while later, Jankun found his first pairs of Decades while browsing a flea market in Chicago. They believed that humanity had been corrupted by aliens a long time ago. For the most part, though, he and his friends just refer to the Decades as his "grandpa shoes.". In the weeks following the suicides, news programs broadcast video from inside the house around the world. For example, the graduation sequence at Harvard, and a marvelous scene at a skating rink. Speaking to Ad Week in 1997, company spokesperson Jim Small gave the only public statement on the matter Nike have offered to date: “The Heaven’s Gate incident was a … Purple shrouds covered all but two of the bodies, and all the victims were wearing black Nike running shoes. According to Gizmodo, the site is ran by ex-members Mark and Sarah King, who left the group in 1987. From nondescript dad shoes to rare collectors item, all thanks to a mass suicide. That night, the Heaven's Gate mass suicide took place, which resulted in 39 deaths. its part in the Aaron Hernandez murder trial. The eerie photos from the scene of the crime famously featured each member in the same uniform, with the same black pants and black and white Nikes. A Morbid Look Inside the Heaven’s Gate Mansion In 1997, 39 people took their own lives to reach what they believed was an extraterrestrial spacecraft following Comet Hale–Bopp. Heaven’s Gate Was Founded by Marshall Applewhite. It was a combination of factors that made the sale happen, not because of a particular model or brand.". With Kris Kristofferson, Christopher Walken, John Hurt, Sam Waterston. Their leader was Marshall Applewhite. The cult borrowed a lot of imagery from science fiction. On purchases made through our links to retailer sites less, '' Jankun! 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