World (under the leadership of the Machiavellian Mr Goda) "discovers" a tomboy girl with bad teeth to be the center of their promotional campaign, involving colorful space suits and ray guns. Its absurdist and acidly cynical take on the excesses of the media and advertising worlds presents a garish vision of a bold new postwar Japan where traditional company values come head-to-head with American-style consumer capitalism. [5], https://en.wikipedia.org/w/index.php?title=Giants_and_Toys&oldid=1011699359, Short description is different from Wikidata, Articles containing Japanese-language text, Articles with Japanese-language sources (ja), Creative Commons Attribution-ShareAlike License, This page was last edited on 12 March 2021, at 09:50. Kyoko Shima (Nozoe), averagely pretty and with exceptionally bad teeth, takes to the Pygmalion treatment like a duck to water and soon leaves behind her job with a failing taxi firm and her dysfunctional family. At one point, in a bar watching Japanese women dance with western men, he expounds on the reason for Japanese women's preference for western men, something to do with the difference in physiques between the two races. This FAQ is empty. Tuesday, 09 March 2021 16:21 Severin’s Eurocrypt of Christopher Lee set, His Dark Materials: S2, new Ghibi Steelbooks from Shout!/GKids & Abkco’s Jodorowsky singles are NOT 4K. Kyoko Shima (Nozoe), averagely pretty and with exceptionally bad teeth, takes to the Pygmalion treatment like a duck to water and soon leaves behind her job with a failing taxi firm and her dysfunctional family. Yasuzo Masumura's Giants and Toys is a film that's truly ahead of its time, in the context of Japanese cinema comparable only to Yoshishige Yoshida's Blood is Dry, released three years after, as both films deal with bizarre manifestations of cruel corporatism and the fickle nature of fame in a commercialized world. As much a film of its moment as Sweet Smell of Success and just as lasting in its pertinence, this cruel satire is Masumura's masterpiece - although an excellent script (from a Ken Kaiko novel) and terrific cast deserve their share of the credit. Giants and Toys is a sharp and snappy corporate satire revolving around the ruthless machinations of a group of admen working in the confectionary industry. In the middle of a fierce commercial competition between three caramel companies, an executive builds up a ditsy teenage girl as a mascot while simultaneously trying to uncover the rival companies' plans. Goda (Hideo Takamatsu), the ambitious publicity executive assigned to run the campaign, spots a teenage girl, Kyoko Shima (Hitomi Nozoe), on the street and recruits her to be the public face of the company, planning to put her in a space suit while promoting the candy. However, what is left lives on in HotBed. Spending their summer on an exotic beach, two brothers fall for the same beautiful girl, whose charm and looks may hide more than they they bargained for. We love as we cheat. It turns out that as she becomes fa… Three confectionery companies are locked in cut-throat rivalry for a share of a market increasingly dominated by imported US candy. They seem forced.Other Japanese films from the postwar era managed to incorporate these kinds of criticisms in a much less heavy-handed way, making points through story and character. Goda's assistant Nishi (Kawaguchi), who dates a woman exec from a rival firm and proves a useless industrial spy, watches as both the girl and his boss succumb to mega-greed; the film's ending turns on whether or not ... Japanese Films I Will Be Forcing DD To Watch. The film satirizes the instant manufacture of media stars, the decline of a gentlemanly business ethos (or the tradition of bushido) and rise of a culture of ruthless corporate skulduggery, and the emphasis on work at the expense of personal life and health—Mr Goda's health has been so ruined by his diet of pep pills and tranquilizers by the end of the film that he is regularly coughing up blood. Kind of like the movie, except deep-fried. As much a film of its moment as Sweet Smell of Success and just as lasting in its pertinence, this cruel satire is Masumura's masterpiece - although an excellent script (from a Ken Kaiko novel) and terrific cast deserve their share of the credit. "Giants and Toys" ("Kyojin to Gangu" ) is a story of corporate Japan, and the overwhelming drive for success at any costs. Giants and Toys is a sharp and snappy corporate satire revolving around the ruthless machinations of a group of admen working in the confectionary industry. It portrays the increasingly frenzied efforts of the World candy company to compete with the rival Giant and Apollo companies over caramel sales. After Kaikō won the Akutagawa Prize in 1957 (for his novel The Naked King), Daiei Film bought the rights to Giants and Toys. Goda (Takamatsu), a thrusting young exec with World Caramel, spots a young woman out shopping and decides to turn her into a celebrity who can star in his plan for a space age ad campaign. A blind sculpter and his mother kidnap a young model. (1958). Keep track of everything you watch; tell your friends. Giants and Toys is a 1958 satire by director Yasuzo Masamura. Giants and Toys is a sharp and snappy corporate satire revolving around the ruthless machinations of a group of admen working in the confectionary industry. Giants and Toys (巨人と玩具, Kyojin to gangu) is a 1958 Japanese comedy film directed by Yasuzo Masumura[1] and starring Hiroshi Kawaguchi. (I've also reviewed this film on IMDb.) Giants and Toys is a sharp and snappy corporate satire revolving around the ruthless machinations of a group of admen working in the confectionary industry. 744 likes. Giants and Toys is an eye catching title. … When the film focuses on Kyoko, it's very charming and often quite funny. Which struck me as a very odd thing to put in such a character's mouth, unless something was lost in the subtitled translation. Despite Kyoko's charms, Nishi wants no part of it and instead pursues the crafty Kurahashi (Michiko Ono), an attractive, slightly older counterpart working at the rival company, Apollo. Giants and Toys, a freewheeling but savagely critical look at the postwar economic boom, is the most illuminating film I've yet seen about Japanese culture. The u/Giants_and_Toys community on Reddit. Written by Giants and Toys (巨人と玩具, Kyojin to gangu) is a 1958 Japanese comedy film directed by Yasuzo Masumura and starring Hiroshi Kawaguchi. Delivery and returns. Akira Kurosawa's HIGH AND LOW (1963) examines the battle between a conscientious executive and the company directors' greed through the prism of a crime story involving a kidnapping. Eventually, it comes down to a moral debate between Goda, who justifies every cutthroat tactic he can think of as part of some nationalist impulse, and Nishi, who questions the ethics of what they're doing, culminating in a bleak, unsatisfying ending.There is lots of dialogue about the Japanese way in the postwar era and what's needed to survive and thrive, with Goda's position thought to be at odds with traditional Japanese values. It sounds and looks like it could be a bright little satire. Giants and Toys Genres stutter when trying to describe the Alabama-based Giants and Toys’ inescapably honest and raw rock ‘n’ roll. Find low everyday prices and buy online for delivery or in-store pick-up GIANTS AND TOYS has been compared to such American counterparts as Frank Tashlin's WILL SUCCESS SPOIL ROCK HUNTER, Billy Wilder's THE APARTMENT, Alexander Mackendrick's SWEET SMELL OF SUCCESS and Elia Kazan's A FACE IN THE CROWD, but those films managed to make their points without making America look foolish or hateful. A childless housewife falls in love with a beautiful model. When the competition between three rival candy companies becomes cutthroat, World Caramels finds a poor girl with horribly bad teeth as their new spokesperson. Story of a young couple whose fathers are prison bound. It's so thrilling. The film hits us over the head with all these messages without really working them into the fabric of the story. Two car manufacturers spy on each other to try to find out details and prices of a new sports car each is about to launch. 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